Matilda Bay Original Ale

Designed and developed a range of promotional trade toolkits for Matilda Bay Original Ale, including posters, wobblers, fridge decals, media screens, and digital assets for web and social media. Many design elements were developed with built-in flexibility, enabling venues to easily customise pricing and promotional content while preserving the overall brand consistency of the product. This approach ensured adaptability across multiple applications, empowering the client to maintain a cohesive visual identity while offering tailored messaging for different markets and events.