Fashion Branding

Branding and digital rollout for a fashion accessories label, including logo design, pattern illustration and the development of a cohesive colour story. The visual identity extended across all brand touch points – stationery, swing tags, gift cards, social media icons and more. I also designed and built a Shopify website, shooting and styling all photography, ensuring a seamless e-commerce experience. Marketing support included the creation of all social media content and the design of engaging EDMs via Mailchimp, delivering a unified and visually compelling brand presence across all channels.