Retail Design

During my time at Bevilles, I was involved with the transformation of their retail EDMs from busy, ad hoc layouts to a cleaner, more modern visual approach. The redesign introduced consistent, campaign-branded templates, balanced with lifestyle imagery to offset dense product grids. Consistent price styling and CTA's were implemented, clearer visual hierarchy and strategic use of white space to allow products to breathe. This shift was a significant change within a traditionally product-heavy retail environment, where maximising product visibility often takes priority. Through collaboration and careful iteration, we achieved a more minimalist yet vibrant aesthetic, striking a balance between commercial needs and modern design sensibilities. I was also involved in creating web banners, social tiles and various in-store point of sale.